A Bloody Package and the Reality of Resistance

In a shocking recent event, a Las Vegas real estate CEO was sent a bloody pig’s head in the mail, along with a threatening note criticizing his company’s use of artificial intelligence in real estate. The disturbing message, clearly meant to intimidate, underscores how polarizing the conversation around AI has become. While most people may not go to such extremes, there is still a strong divide—some see AI as an opportunity to innovate and grow, while others view it as a threat to traditional ways of doing business.

For us, this incident isn’t a sign to slow down—it’s a reminder of how transformative change can stir fear before it’s fully understood. The truth is, love it or hate it, AI is here to stay, and the industries that learn to adapt will be the ones that thrive. At Frank Oliver Collective, we’ve chosen to embrace it wholeheartedly, not as a replacement for human expertise, but as a way to enhance it.

AI in Maryland: More Than Just Real Estate

While real estate is a key player, AI is transforming countless industries in Maryland—often in ways the average person doesn’t see.

Healthcare is using AI for earlier detection of diseases, customized treatment plans, and even predictive analytics to manage patient care more effectively. Hospitals like Johns Hopkins are experimenting with AI-driven diagnostic tools that can detect conditions in minutes rather than hours, saving critical time for patients.

Education is seeing AI-powered tutoring systems help students in underserved communities catch up in STEM subjects. Universities across Maryland are also using AI grading systems to free up professors’ time for deeper engagement with students.

Public Safety is leveraging AI to improve traffic flow in and out of Baltimore during rush hour, using predictive modeling to adjust signal timing in real time. It’s also being used in storm preparedness—analyzing weather data to deploy crews and resources before a hurricane or flooding event impacts the region.

Small Business & Retail in Maryland towns like Annapolis, Bel Air, and Frederick are using AI inventory systems to forecast demand, avoid overstocking, and personalize marketing to customers—something that used to be possible only for large corporations.

How We Use AI to Serve Our Real Estate Clients Better

In our real estate business, AI isn’t a gimmick—it’s a tool we integrate daily to save time, increase accuracy, and provide better service.

• Claude for Automated Workflows: We connect Claude to Zapier so it can handle repetitive tasks like filling out listing templates, sending client updates, or preparing social media drafts for new properties. What used to take an hour now takes minutes.
  
  

• ChatGPT for Role-Playing & Strategy: Before a tough negotiation or pricing conversation, we run through different scenarios with ChatGPT to fine-tune our approach. This makes us more prepared and confident when representing our clients.
  
  

• Content Creation at Scale: Blogs like the one you’re reading, neighborhood spotlights, and property descriptions can be researched and drafted in record time—freeing us up to spend more hours actually working with buyers and sellers.
  
  

• Data Analysis: AI tools allow us to pull, clean, and interpret market data for neighborhoods across Maryland almost instantly. Instead of waiting for quarterly reports, we can analyze trends in Towson, Columbia, or Severna Park in real time.
  
  

Why Maryland Real Estate Has an AI Advantage

The Maryland housing market is uniquely positioned to benefit from AI because it’s so diverse. We have dense urban neighborhoods in Baltimore, sprawling waterfront communities in Southern Maryland, and suburban hubs in Montgomery and Howard Counties. AI allows us to customize our approach for each.

For example, a Baltimore City buyer might need instant updates on rowhouse listings that fit a specific price range, while a buyer looking in Kent Island wants insight into flood zone risks and waterfront property values. With AI, we can generate both types of information almost instantly—something that would have taken hours of manual research before.

Where AI Is Taking Us Next

AI will soon make virtual home tours more interactive, allowing buyers to walk through a home digitally while asking real-time questions about upgrades, utility costs, or neighborhood stats—and getting instant answers. Mortgage pre-approval could become faster and more tailored, using AI to analyze a buyer’s full financial picture in seconds while ensuring compliance with lending regulations.

In the next few years, we expect to see AI even more deeply embedded into title searches, property appraisals, and inspection reports—cutting down on delays and making the process smoother for all parties.

The Bottom Line

AI isn’t replacing the human side of real estate—it’s empowering it. It allows us to focus on what matters most: building relationships, advocating for clients, and ensuring transactions go smoothly. While stories like the pig’s head incident remind us that progress can spark fear, history shows that resistance rarely stops innovation.

At Frank Oliver Collective, we’re not just watching AI evolve—we’re actively using it to work smarter, faster, and more effectively for our clients across Maryland. Whether you’re buying your first home, selling a luxury property, or just curious about your neighborhood’s market value, AI helps us deliver the kind of service that keeps you ahead of the curve.